For the past 7 years, the Aquafolies water park at La Plaine Tonique in Malafretaz has been a must-visit summer destination for sliding and thrill enthusiasts. To attract a younger audience, the park took the plunge with The X Tower.
- +20% natural attendance
- 80% of visitors add The X Tower option
- 2 to 3 years return on investment
The context
With 22 varied modules (pyramids, slides, trampolines, slip ’n’ slides, climbing walls, beams and giant swings), Aquafolies attracts a diverse, family-oriented clientele.
Despite solid seasonal attendance, the management wanted to diversify its offer to attract 20 to 40-year-olds and maintain stable growth in a competitive market.
The need
Aquafolies was looking for a new flagship activity that could:
- attract new customers while retaining regular visitors;
- increase the length of visits;
- offer bigger thrills.
The solution had to blend seamlessly into the park while providing a unique, distinctive experience.
The solution: The X Tower
The X Tower was chosen as the park’s new flagship attraction. Its design, combining a jump platform, giant slides and a panoramic view, perfectly complements the existing activities.
The Aquafolies and BOAZ teams worked hand in hand to adapt the aquapark and make the tower a natural extension of the existing facilities. The goal: a smooth visitor journey and a new combined offer, Aquapark + The X Tower, now chosen by 80% of visitors.
