Aquafolies
"The missing piece of the puzzle"
20%
Increase in natural attendance
80%
Subscription to the option with The X Tower
2-3 years
Return on investment
The context
For the past 7 years, the Aquafolies water park, located at La Plaine Tonique in Malafretaz, has established itself as a must-visit summer destination for sliding and thrill enthusiasts. Offering 22 varied modules such as pyramids, slides, trampolines, slip ‘n’ slides, climbing walls, beams, and giant swings, the park attracts a diverse, family-oriented clientele.
However, despite solid seasonal attendance, the management of Aquafolies recognized the need to diversify and enhance its offerings to attract a younger audience (ages 20-40) and maintain stable growth in an increasingly competitive market.
The need
With a loyal base of visitors and a well-developed aquatic infrastructure, Aquafolies was looking for a new flagship activity capable of:
- Attracting new customers while retaining regular visitors.
- Increasing the duration of customer visits on-site.
- Offering activities with greater thrills.
The ideal solution needed to integrate seamlessly into the park while providing a unique and distinctive experience.
The solution: Integration of The X Tower
The Aquafolies team worked closely with our team to adapt the aquapark, ensuring The X Tower integrates seamlessly with the rest of the facilities. The goal was to provide visitors with a smooth experience and maximize sales opportunities through a new combined offer:
Aquapark + The X Tower
